Everything we do in the Digital Lab is about helping you create your irresistible offer and then put the pieces of your sales funnel together with real-time insight to build, grow, and scale your digital revenue streams.


the

formula™

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f.

f.

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the O.F.F.E.R. Formula™

is our signature step-by-step framework to help you do it.

A framework you can count on.

I’ve taken everything I’ve learned and experimented with over the past 4 years to build my own successful digital business and boiled it down to 5 core elements that compound to form a lucrative passive profit revenue stream.

It's called the O.F.F.E.R. Formula™.

The beauty of this formula is that it can literally be used time and time again as a framework when it comes to creating, launching, selling, and scaling digital products.

The O.F.F.E.R. Formula™ is built on the foundation of helping to ensure you create an irresistible offer that adds immense value to your customers’ lives and then guides you all the way through scaling your offers for limitless growth.

Whether you are about to create your very first product or eager to create the next one in your business, you can come back to this formula over and over for a solid step-by-step framework you can count on to guide you!

Let's break it down

so you can take action

Offer Mapping is really all about the big picture of figuring out your preliminary product concept, what result (or value!) it brings, and who the target customer is.

Your goal here is high-level conceptualization. We will work next to make it irresistible! 

offer map it

01. Flesh out the big picture product idea

02. Get crystal clear on the offer benefit
   
03. Identify WHO your ideal customer is

04. Research the market to look for key gaps

Offer Mapping is really all about the big picture of figuring out your preliminary product concept, what result (or value!) it brings, and who the target customer is.

Your goal here is high-level conceptualization. We will work next to make it irresistible! 

Secrets of Magnetic Brands - Filed in Download Library

Features vs. Benefits - Filed in Sales Pages that Convert under Master Classes

How to find KEY Market Gaps - Filed in Product Creation

CONTENT TO EXPLORE IN THE DIGITAL LAB:

In this element, we are focusing ALL our attention on validation. An irresistible offer is a sticky offer. People want it. The market supports it. At each step, we work to reduce tension whether that be in content you create surrounding the offer or in the offer itself. This element is the longest for a reason!

FIND OUT IF YOUR OFFER STICKS

01. GO INTERNET MESSAGE MINING

02. TALK TO REAL PEOPLE TO GET INSIGHT

03. CREATE A KILLER OPT-IN

04. WRITE A COMPELLING WELCOME SEQUENCE

05. CREATE CORE CONTENT

06. BETA TEST THE MINIMUM VIABLE PRODUCT

07. GATHER SOCIAL PROOF

08. BUILD THE FINAL PRODUCT

In this element, we are focusing ALL our attention on validation. An irresistible offer is a sticky offer. People want it. The market supports it. At each step, we work to reduce tension whether that be in content you create surrounding the offer or in the offer itself. This element is the longest for a reason!

How to Message Mine on the Internet - Filed in Product Creation

Create a Killer Opt-In - Filed in Essential Website Strategy under Master Classes

Critical Copy Question: What does it LOOK like to be IN the problem? - Filed in Sales and Funnels

Email Marketing Workshop - Filed in Master Classes

Bonuses that Convert - Filed in Sales and Funnles

CONTENT TO EXPLORE IN THE DIGITAL LAB:

Ready. Set. Sales Prep! Once you're confident in your sticky offer, it is time to put all that research and hard work into action with a plan for bringing it to the market. To facilitate means to make something easier or more likely to happen and that's just what we're focusing on: making a successful launch more likely!

Facilitate the Sale

01. Map out your launch calendar

02. Plan out strategic primer content
   
03. Create the sales page 

04. Create the checkout process

05. Write your offer sales sequence

06. Create marketing collateral 

Ready. Set. Sales Prep! Once you're confident in your sticky offer, it is time to put all that research and hard work into action with a plan for bringing it to the market. To facilitate means to make something easier or more likely to happen and that's just what we're focusing on: making a successful launch more likely!

Sales Pages that Convert - Filed in Master Classes

Get to Know the Buyer Phases of Awareness - Filed in Content and Launches

Monthly Marketing Map - Filed in Download Library

Creating Custom Audiences for Retargeting Warm Leads - Filed in Advertising

How I Plan Content Leading Up to a Sale - Filed in Content and Launches

Sales Page Strategy for Low Ticket Offers - Filed in Sales and Funnels 

Sales Page Strategy for High Ticket Offers - Filed in Sales and Funnels 

CONTENT TO EXPLORE IN THE DIGITAL LAB:

Whew!!! It is officially time to throw some confetti because you have done WORK! 🎉 

There's a reason this is the shortest element of the 5 and that's because you've already put in all the effort and right now you need to trust me and let it ride. Pencil in self-care this week!

Emerge!

01. Publish primer content

02. Publish pre-launch content
   
03. Launch it to the world!!!! 🎉

Whew!!! It is officially time to throw some confetti because you have done WORK! 🎉 

There's a reason this is the shortest element of the 5 and that's because you've already put in all the effort and right now you need to trust me and let it ride. Pencil in self-care this week!

The Truth About Launching - Filed in Content and Launches

In-Depth Launch Strategy - BTS Look at an Entire Launch Email Sequence: Part 1 & 2 - Filed in Content and Launches 

Mini Sales Page Audit: Suggestions for Tiny Tweaks to Optimize When A Product is not Selling - Filed in Sales and Funnels

CONTENT TO EXPLORE IN THE DIGITAL LAB:

Time to get honest and look at the data. What worked? What didn't? What needs to be tweaked and tested for improvement? The data doesn't lie. In the end, there really is no end. There will be periods of rest, but long-term success of a digital revenue stream takes nurturing. Optimize then rinse and repeat!

Review. Reset. Rinse. Repeat.

01. Study the data

02. Survey your customers

03. Pinpoint weak spots in the sales funnel

04. Tweak funnel steps and test for improvements

05. Optimize your offer and funnel steps overtime for long-term success!

Time to get honest and look at the data. What worked? What didn't? What needs to be tweaked and tested for improvement? The data doesn't lie. In the end, there really is no end. There will be periods of rest, but long-term success of a digital revenue stream takes nurturing. Optimize then rinse and repeat!

Workbook: Sales & Conversion Evaluation - Filed in Download Library

Spreadsheet: Quarterly Conversion Tracker - Filed in Download Library

Evergreen Email Sales Sequence Workshop - Filed in Master Classes

CONTENT TO EXPLORE IN THE DIGITAL LAB:

Ready to get started on creating your irresistible offer and take the next step to building digital revenue? Login to your Lesson Library now and learn something new. Don't forget to plug into the community to brainstorm, connect, and get valuable feedback from your digital biz pals who get it! See you there!

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